As summer winds down, it's time to gear up for the school year! Our Back to School campaign is designed to kick off the second half of the year with a bang, boosting sales and welcoming new customers.We're bringing our brand to life with vibrant visuals and seamless shopping experiences that make back-to-school shopping fun and easy and makes getting ready for college fun and hassle-free.
Given our unique niche market, this campaign is all about welcoming international college students who’ve just arrived in the US! We’re focusing on four key categories—snacks, groceries, beauty, and home essentials—to make their transition smooth and exciting. And the cherry on top? A master page offering “Register with a .edu email and score $150 in new student perks!” We’re here to make their new adventure even more fun and effortless.
We’re going for a playful, youthful vibe filled with bold, vivid colors. Our hybrid style mixes photography with illustration and paper cutting, mimicking the charm of a school project to create a unique and engaging visual experience. Picture scenes that inspire, accented with fun patterns like stickers and badges to highlight cultural elements and make everything pop.
The design is to make sure our target users feel fully immersed and instantly connect with our brand. So, we quickly decided to bring back our fan-favorite mascots, Dami and Xiaomi! These two are the perfect brand ambassadors, recognizable and easy to adapt into any creative form. We teamed them up with our photography characters, featuring young, happy faces to create scenes that feel real and relatable. This combo makes our visuals pop, blending seamlessly into the hybrid style we’re rocking for an experience that’s totally immersive.
A huge shoutout to our amazing interns, who jumped in as models for this campaign! Their bright smiles and boundless energy were just what we needed to nail that vibrant vibe.
I was told that a picture is worth a thousand words, so....
2022 all rights reserved, Daniel Xuanang Zhou
